For most designers, London Fashion Week was a chance to debut new collections.
But for Ukrainian designer Ivan Frolov, it was about so much more.
Ivan chose to wear a Ukrainian flag T-shirt for his show and saw it as an opportunity to "keep the conversation about war going".
"It's still going on and we need the attention we got at the beginning," he says.
The 29-year-old chatted to BBC Newsbeat following his show, saying this past week has been a good one in a difficult year. ยูฟ่าเบท888